SEO Training - Getting to the top of the Search Engines

SEO Training in 6 simple courses: Getting to the Top of Google and Staying There!

1)  Session 1:  The History of Search Engines and How Google Works Today

• History of Search Engines
• Surviving Algorithm Updates
• The Power of the Backlink
• The Power of Quality, Original Content
• Developing your Common Sense Keyword "Wishlist"

SEO Trainees - link to session 1 outline notes, PDFs & videos here

2)  Session 2:  Developing Your True Keyword Strategy List

• Using Long Tail Keyword Strategies
• Building competitive Keyword Strategies
• Understanding the differences between general, research and "sales" search prases
• Implementing the Correct Keyword Phrases for your Site Goals
• Understanding how Google Ranks Individual Site Pages for specific Keyword Phrases
• Implementing Google Analytics to Make Scientific Improvements
• Best Practices for getting the quality back links or incoming links to get your pages in the top 10
• Theming your guest articles- never run out of link opportunities
• Avoiding junk links and out-dated SEO practices
• Outsourcing for efficiency, speed and leverage
• Implementing the 2 most powerful SEO strategies
• A look at continuing content- how to serve Googleand searchers with quality, fresh content for higher rankings

SEO Trainees - link to session 2 outline notes, PDFs & videos here

3)  Session 3:  Putting your link building campaign into ACTION!

• Getting your article themes finished and written
• Working with your writers (if you decide to outsource)
• Using powerful but free SEO insight tools to find the right partners
• Nofollow and Noindex tags - what to look for in guest sites
• Guest blogging, finding and working with your online publishing relationships
• Determining the right keywords and phrases for each page on your site
• Crafting unique author bios
• Understanding link variation, length and importance (avoid Spam filtering by Google)
• Building and contacting the right publishing partners
• Article series to get more links for your efforts
• Using Gmail to organize your SEO campaigns

SEO Trainees - link to session 3 outline notes, PDFs & videos here

4)  Session 4:  Getting your articles published with effectiveness and page rank

• Setting up your email account for good organization and follow through
• Optimizing your Aricles
• Placing the correct anchor text in your articles
• Variating your anchor text - good practices for Google Spam protection
• Contacting your site partners for backlinks - most effective strategies
• Reviewing Google Keyword tool and LSI (latent semantic indexing)
• Ways to variate your text and still rank well for your keyword wishlist
• Real life examples of partnering emails and templates that work
• Keep it personal - building long term site relationships for long term rankings
• HTML basics for setting up your articles properly
• HTML editor reviews to make life a bit easier
• How to get page rank you want (discussing PR flow from partner sites)

SEO Trainees - link to session 4 outline notes, PDFS & videos here

5) Session 5: coming soon