Strategic Web Development

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• Strategic Web Development: Your Online Presence is more than a brochure

 

Magic Quote issues with Drupal - php 5.2 and 5.3 and Bluehost or Shared server issue   Bluehost did some updates recently giving my sites and all of my Drupal, Bluehost client sites Magic Quote problems with all new pages being added.   In other words- wherever a "single quote mark" was in any field or form, it would put slahses like this \\\\  in and ruin the code or page.   Here is a simple solution that might work on other shared servers using Drupal and Cpanel or possibly fantastico.   *** Bluehost and C-panel Shares Server Solution ***    Here's what fixed it for Magic Quotes In Bluehost (with C-Panel) for mine and several clients of mine-   My php_info or php.php page was still showing that all instances of magic quotes were turned off - but it was still not working.   Since there is a server level php.ini file that we don't have access to on Bluehost (and I imagine many other shared server environments)    Step 1  go in an re-name your php.ini file so that it is temporarily not recognized so the default php.ini file has to be drawn from the main server.   Step 2 Then recheck your site and even add a page with quotes to see if the slashes disappear.   Step  3 Then - to re-instate your accessible php.ini file within your C-panel - (having backed up your other file by re-naming it)    Step 4 Go under C-Panel to "PHP config" (in Bluehost this is under "Software Services" in C-Panel)-   Then pick your version of PHP 5.2 or 5.3 and then save it at the bottom -   This will re-install a new php.ini file in the public_html directory and should stop the magic quote issue.   Make sure you back-up before switching versions from 5.2 to 5.3 as some modules may experience issues. . .

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• Strategic Web Development: Your Online Presence is more than a brochure

 

If you need to quickly copy and paste all 50 states with state name, abbreviation and divider to insert into a Drupal field or Webform that use pipe separated key value pairs (or other systems that use states in this format for drop down fields) simply copy and paste this list! Blessings- Aaron=============AL|AlabamaAK|AlaskaAZ|ArizonaAR|ArkansasCA|CaliforniaCO|ColoradoCT|ConnecticutDE|DelawareDC|District Of ColumbiaFL|FloridaGA|GeorgiaHI|HawaiiID|IdahoIL|IllinoisIN|IndianaIA|IowaKS|KansasKY|KentuckyLA|LouisianaME|MaineMD|MarylandMA|MassachusettsMI|MichiganMN|MinnesotaMS|MississippiMO|MissouriMT|MontanaNE|NebraskaNV|NevadaNH|New HampshireNJ|New JerseyNM|New MexicoNY|New YorkNC|North CarolinaND|North DakotaOH|OhioOK|OklahomaOR|OregonPA|PennsylvaniaRI|Rhode IslandSC|South CarolinaSD|South DakotaTN|TennesseeTX|TexasUT|UtahVT|VermontVA|VirginiaWA|WashingtonWV|West VirginiaWI|WisconsinWY|Wyoming  And here is the list for countries========================= US|United StatesCA|CanadaNULL|----------AF|AfghanistanAX|Åland IslandsAL|AlbaniaDZ|AlgeriaAS|American SamoaAD|AndorraAO|AngolaAI|AnguillaAQ|AntarcticaAG|Antigua/BarbudaAR|ArgentinaAM|ArmeniaAW|ArubaAT|AustriaAU|AustraliaAZ|AzerbaijanBS|BahamasBH|BahrainBD|BangladeshBB|BarbadosBY|BelarusBE|BelgiumBZ|BelizeBJ|BeninBM|BermudaBT|BhutanBO|BoliviaBA|Bosnia/HerzegovinaBW|BotswanaBV|Bouvet IslandBR|BrazilBN|Brunei DarussalamBG|BulgariaBF|Burkina FasoBI|BurundiKH|CambodiaCM|CameroonCV|Cape VerdeKY|Cayman IslandsCF|Central African RepublicTD|ChadCL|ChileCN|ChinaCX|Christmas IslandCC|Cocos (Keeling) IslandsCO|ColombiaKM|ComorosCG|CongoCK|Cook IslandsCR|Costa RicaCI|Côte D'IvoireHR|CroatiaCU|CubaCY|CyprusCZ|Czech RepublicDK|DenmarkDJ|DjiboutiDM|DominicaDO|Dominican RepublicEC|EcuadorEG|EgyptSV|El SalvadorGQ|Equatorial GuineaER|EritreaEE|EstoniaET|EthiopiaFK|Falkland Islands(Malvinas)FO|Faroe IslandsFJ|FijiFI|FinlandFR|FranceGF|French GuianaPF|French PolynesiaTF|French Southern TerritoriesGA|GabonGM|GambiaGE|GeorgiaDE|GermanyGH|GhanaGI|GibraltarGR|GreeceGL|GreenlandGD|GrenadaGP|GuadeloupeGU|GuamGT|GuatemalaGG|GuernseyGN|GuineaGW|Guinea-BissauGY|GuyanaHT|HaitiHM|Heard Island/Mcdonald IslandsHN|HondurasHK|Hong KongHU|HungaryIS|IcelandIN|IndiaID|IndonesiaIR|IranIQ|IraqIE|IrelandIM|Isle Of ManIL|IsraelIT|ItalyJM|JamaicaJP|JapanJE|JerseyJO|JordanKZ|KazakhstanKE|KenyaKI|KiribatiKW|KuwaitKG|KyrgyzstanLA|LaoLV|LatviaLB|LebanonLS|LesothoLR|LiberiaLY|Libyan Arab JamahiriyaLI|LiechtensteinLT|LithuaniaLU|LuxembourgMO|MacaoMK|MacedoniaMG|MadagascarMW|MalawiMY|MalaysiaMV|MaldivesML|MaliMT|MaltaMH|Marshall IslandsMQ|MartiniqueMR|MauritaniaMU|MauritiusYT|MayotteMX|MexicoFM|MicronesiaMD|MoldovaMC|MonacoMN|MongoliaME|MontenegroMS|MontserratMA|MoroccoMZ|MozambiqueMM|MyanmarNA|NamibiaNR|NauruNP|NepalNL|NetherlandsAN|Netherlands AntillesNC|New CaledoniaNZ|New ZealandNI|NicaraguaNE|NigerNG|NigeriaNU|NiueNF|Norfolk IslandKP|North KoreaMP|Northern Mariana IslandsNO|NorwayOM|OmanPK|PakistanPW|PalauPS|PalestinePA|PanamaPG|Papua New GuineaPY|ParaguayPE|PeruPH|PhilippinesPN|PitcairnPL|PolandPT|PortugalPR|Puerto RicoQA|QatarRE|RéunionRO|RomaniaRU|Russian FederationRW|RwandaBL|St. BarthélemySH|St. HelenaKN|St. Kitts/NevisLC|St. LuciaMF|St. MartinPM|St. Pierre/MiquelonVC|St. Vincent/The GrenadinesWS|SamoaSM|San MarinoST|Sao Tome/PrincipeSA|Saudi ArabiaSN|SenegalRS|SerbiaSC|SeychellesSL|Sierra LeoneSG|SingaporeSK|SlovakiaSI|SloveniaSB|Solomon IslandsSO|SomaliaZA|South AfricaGS|South Georgia/Sandwich IslandsKR|South KoreaES|SpainLK|Sri LankaSD|SudanSR|SurinameSJ|Svalbard/Jan MayenSZ|SwazilandSE|SwedenCH|SwitzerlandSY|Syrian Arab RepublicTW|TaiwanTJ|TajikistanTZ|TanzaniaTH|ThailandTL|Timor-LesteTG|TogoTK|TokelauTO|TongaTT|Trinidad And TobagoTN|TunisiaTR|TurkeyTM|TurkmenistanTC|Turks/Caicos IslandsTV|TuvaluUG|UgandaUA|UkraineAE|United Arab EmiratesGB|United KingdomUM|United States Minor IslandsUY|UruguayUZ|UzbekistanVU|VanuatuVA|Vatican City StateVE|VenezuelaVN|Viet NamVG|"Virgin Islands, British"VI|"Virgin Islands, U.S."WF|Wallis/FutunaEH|Western SaharaYE|YemenZM|ZambiaZW|Zimbabwe And now for Canadian Provinces=======================AB|AlbertaBC|British ColumbiaMB|ManitobaNB|New BrunswickNL|Newfoundland and LabradorNS|Nova ScotiaNT|Northwest TerritoriesNU|NunavutON|OntarioPE|Prince Edward IslandQC|QuebecSK|SaskatchewanYT|Yukon 

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• Strategic Web Development: Your Online Presence is more than a brochure

 

Color code chart

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Chiffon4#C9C299Lemon Chiffon3#C8B560Light Goldenrod3#ECD672Light Golden2#ECD872Light Goldenrod#FFE87CLight Goldenrod1#ECE5B6Lemon Chiffon2#FFF8C6Lemon Chiffon#FAF8CCLight Goldenrod Yellow

 

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• Strategic Web Development: Your Online Presence is more than a brochure

Get your website "Above the Fold" for better user experience

or help your readers go below for better end-user experience and conversions

"Above the fold web design" is simple.  It means to get the gist of your concept, headline, or "hook" above the fold for multiple viewers around the globe who are visiting or re-visiting your site, based on their screen resolution. . . not yours.

In this article you will find:
(this is our own little Johnson Box)

• Free testing URL for your site to see what is above the fold and what is not
• How to get your first impression right, and then improve it
• Real-life Long Copy vs. Short copy winner- 1 reason why Amazon.com converts so many sales
• 9 Solid Steps to a winning sales page
• A phenomenal website behavior tool that shows you everything about your visitor behavior patterns!
• and more. . .

OK - So what is "the fold"?  

Simply put, the fold is the area of a viewers computer screen, based on monitor size / resolution that is viewed in their screen upon the initial loading of your site.  

The "pure" term "above the fold" refers to where your web page is cut off at the bottom based on the visitors screen height (tool bar screen compression) etc.

Look at different "fold" comparisons on this diagram and see how our current sites are missing some things for 1-20% of our visitors worldwide.

Test your sites for free with Foldetester.com (no hoops or optins)

If you'll notice that the design on AimAdvantage.com at the time of this post shows that between 5-20% of our visitors might be struggling to get the gist of our site or a particular article to determine whether it is worth reading.  This tells us that a CSS tweaking is in order to make the site more user friendly for those with lower screen sizes, resolutions, and perhaps a few too many browser tool bars at work while browsing.  

So why is "above the fold web design" so important?

With all of the trouble getting people's attention and keeping it, while people have seemingly less "available" time than they did 50 years ago, and are inundated with more information than mankind has received in the last several thousand years, it's time to "move with the cheese" or die.

You've got 1 shot to make your first catch or impression,

and should always begin with AIDA:

• Attention
• Interest
• Desire and
• Call to Action

as a basic outline for effective copywriting for any medium.  

Also- if you are selling or communicating anything worth considerable value, then you have many more benefits than what can be captured in 3-5 bullet points, so getting your readers to continue is 1 of the most challenging strategies with online or direct response marketing and copywriting.

Long vs. Short Copy Advertising / Writing . . . 

Amazon.com is perhaps one of the best "sales-conversion" websites on the planet and they use long copy with

the Kindle- the #1 selling virtual, portable e-book reader designed by Amazon
(study their sales page if you are not convinced, as it is over 19 feet long!)

Kindle 3G Wireless Reading Device, Free 3G + Wi-Fi, 3G Works Globally, Graphite, 6" Display with New E Ink Pearl Technology

By the way, how many copywriting strategies did you see in Amazon's Kindle Sales Page?

(we counted at least 24 different strategies upon our first "browse")

Anyone who has been in the direct response marketing business, for any industry, knows that in split tests, long copy wins in almost every case.  In fact, we do not currently know any cases where shorter copy has won.  We cut our teeth a bit in the real estate industry, then diversified to other industries, and

have always seen long copy beat short copy. . . why?

Imagine a salesman who comes to you and offers 3 sentences. . . 3 benefits and no other replies to your questions or interests, objections or desires. . . 

He or she doesn't say another word, but just sits there and stares at you with his or her hand out waiting for you to fork over your cash for the sale.

Would you buy from him or her  versus a person who was able to answer all of your honest objections with facts that help aid you to make an informed and comfortable purchase?

The bottom line for getting attention above the fold, and getting your users to read below the fold is this:

long copy sells to real buyers

and if you are interested in learning how to make long copy work for you and getting people to read below the fold, follow this simple plan:

9 Steps to a solid, long sales copy, below the fold page

1- Gather all of the relevant research on all benefits (value propositions) of your product

2-  write up a small, bulleted list of the benefits for each value proposition

3- Gather testimonials if you have them

4- Gather other social proof for each benefit or value proposition

5- Write a single selling page for each benefit, using it's own unique headline as if you were just selling on that 1 point

6- Put all of your mini-sales pages in order and make sure each one follows AIDA (sometimes the call to action just entices the person to read more)

7- Compose a long sales page from all of your mini pages

8- Edit your final copy and post it.

9 - Test every headline separately with Adwords (PPC), and / or test the final version with different variations and orders of your mini-sales pages

Ok- you've got your scrolling tools and buttons, and your long copy sales page, now,

how do you test your pages in "real-time" for improvement?

One excellent tool set is offered by ClickTale which not only helps you figure out the click-paths that your visitors are on when traveling through your site, but you also get heat maps and a whole lot more:

Try click-tale out with a  Free Account.

So what comes with Click-Tale and why should you try it?

First of all, they have over 50,000 satisfied clients including, Hallmark.com, Mint.com, Entrepreneur Magazine to say the least and you can read more about their tool on their blog here : the ClickTale blog

Secondly, they have loads of tools and stats to help you:

• watch and observe real browsing behavior to know what people are looking at and clicking on
• helps you analyze the right changes to implement on your page updates
• improvements will help you with sales conversions based off of real user-behavior instead of "gut feel" or the shotgun approach to sales, marketing and improvement

By testing in real-time many factors of 3 main things:

1) Mouse Click and Movement tracking recording:

• Visitor behaviors
• Move Heatmap
• Click Heatmaps
• Real time movement and behavior monitors
   

2) Real- Trackable Link Analytics including
 

• Heatmap Suite
• Mouse Movements with links
• Mouse Clicks with links
• Attention
• Scroll Reaching capabilities

3) Complete Conversion Suite (without dismantling other analytic suites)

• Sales, Marketing, Click / visitor conversion funnels
• Form analytics - want more insight on your webforms- how people are reacting to them and why they might be leaving without telling you?
• Page console - for every page on your site
• Advanced filtering - to track customizable behaviors, clicks, trails and funnels
• Custom alerts will notify you with any kind of notice you customize for your page or site
• Campaign Tracking - allows you to track multiple levels of a sales / marketing campaign
• Dashboard - complete - easy to use, intuitive control panel with full support
• Page reports - Detailed x-ray of every aspect of your visitor's behavior

So then, after everything is in place, try them out for free an potentially earn your costs of a paid platform from your sales funnel improvements before you buy.  

Read more here at the ClickTale blog.

In Summary:

1)  Review your websites for "Above the Fold Strategies" (try foldtester.com)

2)  Make changes to get your message above the fold or to encourage readers to scroll down or take action

3)  Convert more of your pages to "long copy" by making every argument, benefit, or value proposition available

4)  Study Amazon.com's sales pages and conversion strategies (become a customer and you'll see what I mean)

5)  Set up a free user account at Click Tale for 1 domain name and watch what your visitors are really doing!

6)  Make adjustments and improvements to your sales funnels based off of user experience and facts instead of the "educated guess"

7)  Scientifically improve your Conversions online and prove it to yourself and your clients (if you are a consultant)

Then. . .

What can you do to discover more about improving sales conversions on your website?

First, subscribe to our news via RSS or email below for free.

Anytime we make a new discovery or post a helpful article on:

• Increasing Sales Conversions
• Increasing Targeted Traffic
• Relationship Marketing Strategies and
• Getting your web Social 2.0 you will receive a notice

                            

If you are already a subscriber and would like more information, contact us here or below,

or view our list of services to discover the best options for you.

Aaron Schulman for Aim Advantage        
           

 

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• Strategic Web Development: Your Online Presence is more than a brochure

We were losing site members as Captcha failed - then Mollom Came to the Rescue.

We have been developing the online animal community for Munster Animal Hospital at Animalloversforum.com using Drupal 6.

As we have been working on SEO (moving up in the search engines) we have been getting more targeted members, but with every SEO growth, there comes more of those dirty unwanted visitors - spam bots and other dirt-ball Search Marketing Schemers.

There had been some leaks with the standard Captcha and even Google's ReCaptcha modules as some spammers were getting in and using the personal contact forms to blast spam through our contact system in Drupal-

Other industry leaders like Sony BMG and Adobe were already using it successfully, so

needless to say- we quickly employed Mollom, and it has been smooth sailing ever since.

Our members are no longer getting sniped by bottom-feeding spam mechanisms

So what's so great about Mollom and what keeps it on the front edge?

• Beyond Captcha- Mollom Analyzes Text and Context with your site and an organic growing spam recognizing international database
• Say Goodbye to Moderation Queues - advanced content and context analysis allows you to get back to the fun of running a community site
• Welcome Anonymous Posters - Mollom is so good you can open your doors and lower the hoops as anonymous commenters can get involved
• Block Offensives Posts - Mollom has a customizable list of words that you can tell it to block
• Language Diversity - Mollom doesn't just
  speak English
• Out-trick the Spam bot tricksters - Mollom
  protects webforms and other input areas
  by understanding and blocking Spam bot
  sneaky leaky tricks
• Everyone Wins - Users can instantly report
  suspected spam leaks to Mollom keeping
  the latest Spam Monsters on the leash 

So what are you waiting for?

First - subscribe to our news via RSS or Email

Anytime we make a new discovery or post a helpful article on:

• Increasing Sales Conversions
• Increasing Targeted Traffic
• Relationship Marketing Strategies and
• Getting your web Social 2.0 you will receive a notice

Then Try Mollom free, and find the module here at Drupal and when your site grows large enough you can upgrade to the scaled paid versions.

All you do is download it, configure it, create your free Mollom account, and activate it on your site.

If you need help, contact us or call us (below)

Aaron Schulman for

Aimadvantage.com

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• Strategic Web Development: Your Online Presence is more than a brochure

Forums:

• Strategic Web Development: Your Online Presence is more than a brochure

Join this contest for free and

• be entered in a drawing for a mystery prize
• get free exposure for your business, organization or cause all at the same time!
• give quality feedback on every step of the development process
• watch and learn how an affiliate marketing niche website is built from start to finish

Here's what we're doing and how you can get involved. . .

We're going to build an affiliate marketing product site featured around acoustic guitar reviews

(you don't even have to like or know anything about guitars to join the contest, but you do need a few things).

This is all you need to get involved and stay involved:

1. computer with internet access
2. free account to aimadvantage.com (register here for FREE to get started) 
   *NOTE* if you have already registered and logged in, just keep reading and go to phase 1
3. your honesty and quality feedback on every stage of the process
4. twitter, facebook account and/or blog where you will follow us, friend us, or post updates with links each time you post your critique.
5. willingness to stay involved and be part of a fun contest and a live experiment

What you will get for free for joining and being active in the contest:

• free links back to your site, brand or cause (as long as it is reputable)
• free acccess to all tutorials and lessons while we build the entire Drupal site (from start to finish)
• more traffic as people see your views, feedback, comments and links back to your site (if you want)
• learning the process of getting traffic to your site while we demonstrate it before your eyes over several weeks

Here's what you need to do next:

Go to phase 1 of the contest and follow all of the directions by clicking on the next button below.
(Make sure you have registered on this site and are logged in.  If you have troubles, please send feedback or contact us above)

 

if the button does not work for some reason, click on this link or copy and paste the URL in your browser.

http://www.aimadvantage.com/content/phase1

 

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• Strategic Web Development: Your Online Presence is more than a brochure

 

What's so great about Drupal?   With all of the content management systems out there. . . why choose Drupal?   Drupal Content Management System (CMS) has been around for years, and has a robust and active community of like-minded developers in an Open Source community.  because the forward momentum of Drupal Development is based off of hundreds of thousands of users, designers, developers, coders, business owners and organizations, Drupal has become and continues to be one of the leading content management systems to use for developing, administering and maintaining a cutting edge web presence.  With such a large and global development community, Drupal is able to stay ahead of the curve when it comes to implementing the latest in Web Design, Social Media Integration, Relevance, and Scalability for massive websites and tiny start-ups.   With little knowledge about the Internet or code, one can have a solid web presence up and running in a few hours.  Drupal sites can also be finely tuned and configure to solve all kinds of business and enterprise needs, including sites that require thousands of hands to integrate content and development.   Drupal is easy to use for the beginner, but highly configurable and scalable for the most advanced web projects.   Drupal is easy to administer and update with a highly configurable control and administrative panel.   Drupal is very flexible and fairly easy to extend with a rapidly growing global community of contributors keeping Drupal's modules and extensions on the cutting edge of web development and the latest in social media connections.   Drupal is flexible and excellent for team collaboration, both public and private and the permissions based content and control features gives a seemingly endless number of configurations for controlling who can see and change content and configurations on the most robust sites.   Drupal has become a common household word to web designers and developers worldwide, so no need to worry if your web guy suddenly goes on a permanent vacation to Cancun.   Would you like to learn more about Drupal?   Contact us for an interview and assessment to see if a Drupal base site is right for you or visit Drupal.org to read more.