It's amazing the number of prospects and clients that we run across who continue to drive more investment monies into additional means of advertising and sales without optimizing or making better use of their current online traffic, foot traffic, or current advertising. The concept is simply conversion optimization, getting the best ROI for your current traffic or advertising investments. Though the industry is bursting with new tools to test and improve the conversion rates of existing traffic, prospects and repeat customers, there is a scientific and testable method to get the most ROI for your investment dollars through conversion optimization including:
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