Highly Recommended Marketing, Business and Success Books

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Can you believe that many people will spend $400-$800 per month for car payments to show some kind of "status" but will hesitate in investing $20 to $100 per month to gain 30-50 years of business wisdom from 1 highly successful author?  

For this reason, and because we were able to find these at their lowest available prices below, we have compiled some of these great classic investments so you can invest in your success.

This is a must-read list of some highly recommended direct marketing, business, and success books by proven authors that we have used to help us improve marketing strategies, copywriting, cashflow, business building and more.

Suggested Reading for Direct Marketing Books:

1) Richard V. Benson's Book is a Must Have for Direct Marketing and Mailing Genius and Tested Principles. 

You can find a copy of it here ==>  Secrets of Successful Direct Mail


2) Two pioneering classics in 1 packed book by the late, great Claude C. Hopkins (1866-1932):

Find it here ==>:  My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Throughout the early 1900's, Claude Hopkins put several large brands on the map, including Bissell Carpet Sweepers, Swift & Company, Dr. Shoop's medicine company, Goodyear, Pepsodent Toothpaste, and also pioneered ways to test markets with sampling an coupons before making larger investments with distributors.  There are countless examples of what works and what fails in these timeless classics.

David Ogilvy (another multi-million dollar copywriter-advertiser) said that, "No one should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times. . ."


3) John Caples, Tested Advertising Methods is a must read and involves some more modern tests and results with implied advertising principles that work.

Read more about it at Amazon.com here ==> Tested Advertising Methods (Prentice Hall Business Classics)


General Business Wisdom and Wealth Principles

4) Robert Kiyosaki
is one of the best at explaining the way to true riches and the difference between high paid slaves like store owners, doctors and lawyers vs. rich business owners and investors where assets work to build wealth while you sleep.

The Cash Flow Quadrant clears up the air between true business ownership and investing and how to move from the slave side of the quadrant to the financially free side of the quadrant

Find it here==> Cashflow Quadrant: Rich Dad's Guide to Financial Freedom

Perhaps one of the best books at understanding how the wealthy think differently than the working class, and how to think like them is this classic "Rich Dad Poor Dad" by Robert Kiyosaki.  This is a series of true life lessons that Robert learned from his real dad (his poor dad who worked all of his life as a high paid but poverty thinking school administrator) and his best friend's dad (his rich dad) who owned much of the real estate in Hawaii and became one of the richest men in Hawaii with these principles.  Robert accounts his multiple millions in success to early lessons he learned from his rich dad and shares them in this book that is easy to read and understand.   Although both books are excellent, Rich Dad Poor Dad is more entertaining and is packed with as many wealth principles.  

Review it here==> Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! (Paperback)


5)  Dr. Robert Rohm- personality expert-

Not only have we read his books, but we have seen him in person and he is a riot!  His books are so full of fun and insightful reading about different personality types (particularly in relationship and business). Robert has spoken to millions of business owners at hundreds of conventions worldwide, and though you may never get a chance to see him in person (we highly recommend it if you do) his books and DVDs are priceless for learning, relating and selling to the 4 major personality types:

  • Choleric - Dominating - Driven - Outward and Task oriented people - these would be your typical drill sergeants and traffic cops -  they tend to think they can conquer the world
  • Sanguine - Outgoing and People oriented- to these people - watches and time are useless and they seem to always be looking for a party, and when there isn't one, they become the party
  • Phlegmatic - Inward and Supportive - these people hold the world together and tend to be the soft, gooey substance that holds groups of people together
  • Melancholy - Inward and Task Oriented - these people tend to be your Engineers and Analyzers - and they would prefer a good technical book and very small group settings as opposed to big parties and social events.

View some of Dr. Robert Rohm's books and DVDs here:

Dr Robert A Rohm How to understand yourself and others

Who Do You Think You Are Anyway?

Positive Personality Profiles: Discover Personality Insights to Understand Yourself and Others

You've Got Style


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Aaron Schulman for Aim Advantage        
           

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